If they are special effects of the Hollywood flicks or any energy drink commercial one thing that is common among all this are the high quality of graphics and enhanced special effects; which are due to the high public demand and competition. Same is the case with the websites and their look, the trend of having more glitz and glamour in the pages that also provides new ways for navigation is the in-thing these days; because of increased competition and the bid to have maximum number of visitors and making them stay for longer times on the pages so that the quest for change is also met along with giving out the message to competitors and user that they are professionals and they are out to give them a tough fight and means business. The trend of incorporating flash is an essential thing for either banners or the navigation facilities; which always brings some thing new for the user to see regardless if they are unfamiliar with the technology behind it or not, it fancies all the viewers equally.  The silver light has also joined the race and is catching up rapidly and the enhanced user interface creation with the ease of building new components has made it popular among many circles; whereas it also provides the same features as that of Flash but still it has to catch up with it. It wouldn’t be justified we are talking about the blitz and glitz and don’t mention the Ajax (Asynchronous Java and XML) that has revolutionized the page navigation and updation due to which a number of things that were not possible before are now possible which has opened new gateways to possibilities that were un heard and considered very difficult to implement. Web Design Edinburgh has mastered in the art of utilizing these technologies and they provide consultancy and automated solutions for business problems.